Are you prepared to embrace the age of cultural human engagement?
Claudio Perez-Korinko inspires companies and organizations to embrace the age of user experience and cultural engagement as humans are redefining consumption, experiences, lifestyles, gender role, sexual orientation, family structure, religion, tradition, language, and content.

Claudio ignites creativity for companies and organizations by developing actionable insights through hybrid research collecting methods and by putting culture at the forefront of the process.

With 25 years of experience, Claudio is a bilingual in Spanish and English qualitative researcher using respondents' culture as an organizational tool to design and conduct focus groups, IDIs, projective, ethnographic, and semiotic collecting methods in the traditional and online space. 

Claudio derives human and cultural insights from the environment in which respondents and products interact, where respondents live and in their own terms to provide clients with meaningful and actionable-cultural-solutions. 

Founder of IM Insights Latino, a qualitative research firm and latBrand, a cultural lab boutique. Claudio is also a published article writer on innovative cultural marketing concepts and research, holds a Bachelor of Arts in Communications and Spanish, and a Master of Science in Management from Baker University. When Claudio is not in the field, he is teaching marketing and marketing research at California Lutheran University

Claudio is a native of Santiago, Chile and bilingual in Spanish and English. He is also multi-culturally experienced in Latino sub-cultures from Mexico through Central and South American countries, including the U.S. bilingual, acculturated and un-acculturated Latino community. ​​​​​​​
Areas of Expertise 
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PRODUCT
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PACKAGING
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LABELING
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MESSAGING
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ATTITUDE
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USAGE
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AESTHETICS
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LINGUISTICS
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CONTENT
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DIGITAL
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CULTURE
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BEHAVIOR
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USER EXPERIENCE
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ENGAGEMENT
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CUSTOMER JOURNEY
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RETENTION
Contract Claudio for your next multi-cultural human research project!