Are you prepared to embrace the age of human and cultural insights?
Claudio Perez-Korinko inspires companies and organizations to embrace the age of cultural engagement as humans are redefining consumption, experiences, lifestyles, gender role, sexual orientation, family structure, religion, tradition, language and content.

Claudio ignites creativity for companies and organizations by developing actionalble insights through hybrid research collecting methods and by putting culture at the forefront of the process.

25 years of experience in qualitative multi-cultural research and cultural analytics from the corporate to the supplier side of business. 

Founder of IM Insights Latino, a qualitative research firm and latBrand, a cultural lab boutique. Claudio is also a published article writer on innovative cultural marketing concepts and research, holds a Bachelor of Arts in Communications and Spanish, and a Master of Science in Management from Baker University. When Claudio is not in the field, he is teaching marketing and marketing research at California Lutheran University

Claudio is a native of Santiago, Chile and bilingual in Spanish and English. He is also multi-culturally experienced in Latino sub-cultures from Mexico through Central and South American countries, including the U.S. bilingual, acculturated and un-acculturated Latino community. ​​​​​​​
Areas of Expertise 
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PRODUCT
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PACKAGING
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LABELING
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MESSAGING
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ATTITUDE
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USAGE
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AESTHETICS
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LINGUISTICS
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CONTENT
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DIGITAL
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CULTURE
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BEHAVIOR
Contract Claudio for your next multi-cultural human research project!