Cultural Branding Consultant
I am a strategic marketing consultant, and my experience encompasses research, marketing and advertising planning for Fortune 100 companies to non-for-profit organizations developing brand and human relationships in the U.S. multicultural and international consumer marketplace.
My marketing tenure embodies 25 years divided in corporate marketing, advertising agencies, and research firm.
I have developed integrated marketing communication concepts to create brand awareness, build brand loyalty and develop brand equity in the mind of the buyer.
I am an out of the box thinker, visionary, and creative with proven consultative and problem solving skills.
Founded IM Insights Latino, a research firm and latBrand, a cultural branding lab.
When time permits, you find me in the classroom teaching principles of marketing, integrated marketing communications and advertising, entertainment marketing, international marketing, and marketing research to college students in the BBA and MBA programs.
What You Get from Me!
Creative and challenger of conventionality.
Problem solver and provider of solutions.
Keen understanding of client, consumer, culture, and commerce.