Claudio is a brilliant strategist! Let me simply say that he put together an integrated marketing communications strategy in Spanish including grassroots concepts to reach our target Latino segment at the community level.

His creative expertise allowed us to build meaningful relationships with the Latino community.

I highly recommend Claudio!

Claudio Pérez-Korinko is a planner who gets creative people. I had the distinct pleasure of working with Claudio at Castells and enjoyed his dynamic style and deep knowledge of Hispanic consumers across the whole acculturation spectrum. His insights - always on point - gave us a foundation beyond numbers and percentages to frame the creative work.

He's a true team player and a pleasure to work with. Claudio is an asset for any business organization targeting multicultural consumers today.

"Before developing products for the Hispanic market,
Claudio conducted extensive consumer behavior research that helped us better understand the community's needs and "mind-set of the buyer."

We were also impressed with the development of a grassroots marketing strategy to reach out the Hispanic community.

"We were impressed with Claudio's expertise and in-depth analysis when researching opportunities for our expansion into new markets. With Claudio's assistance, we were able to obtain a substantial amount of competitive and industry specific knowledge that otherwise would have been difficult if not impossible to achieve."

"A brilliant strategist and researcher, Claudio is truly a leader in understanding Latino and Hispanic marketing.

He goes beyond buzz words, thinking about how culture influences buying, shopping, and identity. Working with Claudio is a tremendous experience."

"Working with Claudio is an inspirational ride. First, he digs for consumer insights in the most unexpected corners of the traditional and virtual market to understand like no other, how attitudinal, emotional, and behavioral elements influence consumers' relationships with a brand. Secondly, he's got the ability of a chef to blend insights and come up with resulting actionable ideas that are inspiring for teams to infuse the final strategic plan for clients. I highly recommend him!

"Claudio has an amazing ability for unveiling consumers' brand associations, regardless of culture or product category, and he's a got a gift for transferring cultural meanings onto creative concepts beyond clients’ imagination. Working with Claudio is inspirational."

"An innovative strategist and insights architect, Claudio can develop actionable insights out of any situation in which a brand and a consumer interacts, whether it is on site or online, he can see beyond the mere surface. He brings the consumer to the forefront of the process and inspires teams to work with the consumer in mind. Working with Claudio is exciting."

“I had the pleasure of working with Claudio on numerous occasions. He is a very strategic and methodical thinker. He works diligently and efficiently on projects that are intricate in nature and does so with a positive attitude at all times.

All of my experiences and interactions with Claudio have been great and I have learned a lot from him. I look forward to working with him again in the future. - Oscar Martinez”