For 33 years I have been pushing the envelope by believing in bold ideas, developing strategic concepts, advertising campaigns, human centered storytelling, and in-real life engagement concepts between brand and Latino audiences.
I am a big picture thinker, visionary and detail-oriented with a knack for cultural storytelling in Spanish and English, a drive for cultural meaning-discovery, and an insatiable curiosity about how culture influences human and product involvement.
I have developed and executed integrated marketing communication strategies ignited by cultural insights to engage diverse audiences in the physical, digital and TV space for image, functional and experiential brands.
I have founded two advertising agencies with full P&L responsibilities, including financial, operational and growth objectives. As a result of being an agency owner, I have become a "jack of all trades" across the spectrum of strategy, creative, storytelling and account management.
My professional multicultural advertising career started in Kansas City, MO, the capital of Blues, Jazz and BBQ and continued in Los Angeles, CA, the multicultural melting pot of the United States. After fifteen year in LA, I returned to KC where I now consult and freelance for brands and ad agencies on a local, national and international basis
Marketing Lecturer
When time permits, you find me in the classroom teaching principles of marketing, integrated marketing communications and advertising, entertainment marketing, international marketing, and marketing research to college students in the BBA and MBA programs.
What You Get from Me Based on Experience!
Cultural branding by marketing planning
Cultural branding by advertising planning
Cultural brand building
Cultural content creation
Cultural community engagement
