Highly experienced and creative conceptualizing and implementing brand and cultural user engagement in the physical and virtual market space.

Insights Discovery

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CONSUMER BEHAVIOR

U.S. DOMESTIC

U.S. MULTICULTURAL

INTERNATIONAL

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COMPETITIVE ANALYSIS

U.S. DOMESTIC

U.S. MULTICULTURAL

INTERNATIONAL

Marketing Planning

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MARKETING MIX

PRODUCT

PRICE

PROMOTION

PLACEMENT

DIGITAL MARKETING

SOCIAL MEDIA MARKETING
Content Creativity
Content Analytics

ONLINE MARKETING
Content Creativity
Content Analytics

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ALTERNATIVE MARKETING

BUZZ MARKETING

GUERRILLA MARKETING

LIFESTYLE MARKETING

EXPERIENTIAL MARKETING

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TARGETING

PSYCHOGRAPHIC

DEMOGRAPHIC

GENERATIONAL

MULTICULTURAL

INTERNATIONAL

Advertising Planning

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ADVERTISING CAMPAINGS

BRAND AWARENESS

BRAND PERSUASION

BRAND RESPONSE

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ADVERTISING DESIGN

CULTURAL CREATIVE BRIEF

MESSAGE STRATEGY

EXECUTIONAL FRAMEWORK

AD APPEAL

SEGMENTATION

DIVERSE LIFESTYLE

GENDER COMPLEXITY

AGE COMPLEXITY

GENERATIONAL

MULTICULTURAL

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COMMUNICATION CHANNELS

TV

RADIO

SOCIAL MEDIA PLATFORMS

ONLINE

PRINT

GRASSROOTS

Branding

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BRAND DISCOVERY

STRATEGIC BRAND DEVELOPMENT

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BRAND BUILDING

BRAND STORY AND TONE

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BRAND IDENTITY

BRAND "LOOK AND FEEL" AND NAMING

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BRAND CHANNEL

BRAND TOUCHPOINTS AND ALIGNMENT

Cultural Branding

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CULTURAL PERSONA DEVELOPMENT

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CULTURAL LIFESTYLE SEGMENTATION

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DIVERSE AND INCLUSIVE CONTENT PERSONALIZATION

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CULTURAL USER ENGAGEMENT

PHYSICAL MARKETPLACE

DIGITAL SPACE

My creative-strategic-concepts are executional for U.S. general, U.S. multicultural and international consumer segments, regardless of the region or continent.

I possess intelligence, experience, strong strategic skills, judgement and the ability to conceptualize based on product and user interaction.

I am intuitive, curious about consumers and passionate for cultural marketing, advertising and branding and love unconventionality.