Highly creative unveiling insights, conducting trend analysis, leading ideation, defining growth strategies and prioritizing opportunities to maximize value for clients.

Use the content of culture, culture as a process and culture shift to define cultural branding concepts based on:  
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CONSUMERS' ATTITUDE TOWARD YOUR WIDGET
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HOW YOU WANT CONSUMERS TO RESPOND TO YOUR OFFERINGS, AFFECTIVE OR COGNITIVE PROCESSING
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HOW THE PHYSICAL OR DIGITAL ENVIRONMENT INFLUENCES YOUR AUDIENCE TO RESPOND
My strategic cultural branding concepts are practicable for the U.S. general consumer, U.S. multicultural consumer and international consumer, regardless of the region or continent.
Insights Discovery
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DATA GATHERING

Qualitative

Quantitative

Ethnography

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SEMIOTIC DATA

Iconic

Indexical

Symbolic
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SEMANTIC DATA

Spanish

English
Strategic Marketing
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MARKETING

Planning

Implementation

Control

Analysis
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ADVERTISING

Creative Brief

Message Strategy

Ad Appeal

Executional Framework
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BRANDING

Image Branding

Functionality Branding

Experiential Branding
Claudio possesses intelligence, experience, strong observational skills, judgement and the ability to conceptualize and think strategically based on the influence of culture on consumer behavior. 

Claudio is intuitive, curious about consumers and inspiring by nature, passionate for cultural insights and loves unconventionality.